“People don’t buy what you do, they buy why you do it.” This is the underlying idea in Simon Sinek’s Ted Talk. As part of our LDR200L course we watched this Ted Talk to gain a better understanding of the mindset of the people that follow us. Essentially, what Simon says during the Ted Talk, is that people don’t care about what you do, it’s about why you do it. I couldn’t agree more with this statement. After years of school, sports, and extracurricular activities this statement proves to be undoubtably true.
Partaking in these activities has given me a myriad of different people to follow and the people I follow the most passionately all have the same quality: they are passionate about what they do and they care about their followers. The intent behind the leader makes all the difference. A superior that doesn’t have their followers best interests in mind will never be followed very passionately. Having a coach, teacher, or advisor that is passionate about what they do inspires their followers just by their passion and how much they care. It is these leaders that are usually the most successful as well.
This plays right into what Sinek was saying. In the example he used, with the Wright Brothers, he said Samuel Pierpont Langley was in it for the wrong reasons: he wanted the money and the fame. All the conditions were right, but he didn’t succeed. On the other hand, the Wright Brothers were driven because they believed they could change the course of the world. As a result, the people that worked for them, believed in their dream and followed with “blood, sweat, and tears” rather than just a paycheck. This statement is what sticks out most to me. If you work towards a cause passionately rather than something superficial, like money or fame, your followers will work for you-not for the money.
In conclusion, I agree with Sinek’s underlying idea in his Ted Talk. A leader without passion can hardly be called a leader at all. Why a leader does what they do makes all the difference not just in their effort, but in their follower’s efforts as well.